Fam Trip "Experience Hamburg"
February 05 - 07, 2026
City of Hamburg
Discover Hamburg like never before!
From February 5 to 7, 2026, we invite you to an unforgettable fam trip to one of Germany's most exciting event cities 🌆✨
For many, Hamburg is the most beautiful city in Germany. It is a metropolis with a high quality of life and fascinating contrasts that make it unique. Here, tradition meets modernity, classicism meets pop culture, tranquillity meets hustle and bustle and Hanseatic serenity meets cosmopolitan charm. Exciting and diverse locations, an impressive range of hotels 🏨, good accessibility, short distances in the city and one of the largest and most modern congress centers in Europe await you.
Why your participation is worthwhile!
✨ Exclusive insights
Immerse yourself in the world of first-class event locations. Experience first-hand what Hamburg has to offer - from impressive conference centers and historic venues to creative spaces for unforgettable events.
🤝 Networking at the highest level
Meet industry colleagues, event professionals and local providers. Exchange ideas, make valuable contacts and be inspired by innovative concepts.
💡 Inspiration for your future events
Let yourself be inspired by the unique combination of Hanseatic flair, modern infrastructure and limitless possibilities. Hamburg offers the perfect backdrop for conferences, incentives, trade fairs and much more.
🌆 Experience instead of just seeing
Hamburg thrives on its diversity! We take you on a tailor-made program that shows you the city from the perspective of a real insider - including culinary highlights, exclusive hotel tours and a breathtaking supporting program.
Image rights header Elbphilharmonie: Mediaserver Hamburg - ThisIsJulia Photography
Image rights main image: Hamburg bird's eye view - Elena Odareeva
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Our partner hotel
Our partner hotelThe Crowne Plaza Hamburg-City Alster is a modern city hotel in the red-brick style typical of Hamburg. Located just 200 meters from the Outer Alster and within walking distance of the trendy St. Georg district, you can also reach the main train station in around 15 minutes.
The hotel was completely renovated in 2019 - modern guest rooms, trendy design and nine flexible meeting and conference rooms for 2 to 190 people await you. The versatile cuisine and the successful combination of stylish design and Hanseatic coziness will make your stay unforgettable.
Thursday, February 05, 2026
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Individual arrival in Hamburg
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Check-in at the stylish Crowne Plaza Hamburg-City Alster or direct arrival at the MICE industry meeting in the unique harbor location
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17:30 - Start at the MICE Branchentreff Hamburg
Immerse yourself in the inspiring world of MICE professionals: exciting discussions, new contacts and valuable networking in a Hanseatic atmosphere -
22:30 - Transfer back to the Crowne Plaza Hamburg-City Alster
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Good night and looking forward to eventful days
Friday, February 06, 2026
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Start the day relaxed with a networking breakfast
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Let's go to the Site Inspection & Highlights of Hamburg: experience exciting locations and special places in the city
- Exclusive shopping experience in a private atmosphere in the Breuninger flagship store
The stylish premises of the Breuninger Special Service can also be booked for smaller groups or VIPs.
Here, for example, individual looks are created from luxury brands and current trends - accompanied by catering and sparkling champagne.
- A short walk takes us to a completely different location:
- The International Maritime Museum Hamburg is a fascinating event location that transports its guests into the exciting world of seafaring. The museum is located in Kaispeicher B, an impressive historic warehouse building in HafenCity that is listed as a historic monument.
- Formerly a market hall, now a venue: the Theater am Großmarkt has been extensively renovated and is currently home to the play "Harry Potter and the Enchanted Child", with food to look forward to in the pavilion and an individual theater tour
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A Hanseatic barge trip through the harbor awaits you - Hamburg at its best! Sponsored by Barkassen Meyer.
- Free time or return journey by public transport to the Crowne Plaza Hamburg-City Alster
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After a short break, an exclusive tour of the Crowne Plaza Hamburg-City Alster awaits you - discover the possibilities for your events
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Followed by a dinner-network evening in this great house
- Good night and looking forward to another day in Hamburg
Saturday, February 07, 2026
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After a hearty breakfast, we will learn about Hamburg's history on an inspiring and entertaining city tour. Sponsored by Hamburg Convention Bureau – thank you very much!
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Finally, we visit Germany's oldest rowing club. Nord Event has made the Hamburger and Germania Rowing Club accessible for exclusive events following extensive renovation work and invites us to a light lunch.
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Around 1:30 p.m. – individual departure
Organizer: ILLERHAUS Marketing
Fam Trip "Experience Hamburg 2026"
You can secure your place now for the period February 5 - 7, 2026 - including everything you need for a relaxed and inspiring experience:
Participation fees:
- Single room for event planners: € 129.00
- Double room for event planners: € 258.00 (we need the planner profile of the second person)
Please note that the Fam Trip has been designed exclusively for event planners - unfortunately, private accompanying persons cannot be considered
The prices do not include the currently valid statutory VAT.
You can look forward to that:
- Two nights including program at the Crowne Plaza Hamburg-City Alster
- Catering as part of the program
- Exciting supporting program
- Bus shuttle or public transport trips as part of the program
- Personal support from the ILLERHAUS team
Arrival:
You organize your journey by train or car on your own and at your own expense - so you can get to Hamburg comfortably.
Parking:
Special price for participants - only €15 per day instead of €29.
Extra nights:
Single room: € 99.00 per night - Including breakfast buffet, CityTax separate
Double room: € 119.00 per night - Including breakfast buffet, CityTax separate
Would you like to extend your stay? Then write to c.schwebel@illerhaus-marketing.com.
💡 Tip: Register now and secure your room - be right in the middle of it when Hamburg's event community comes together from February 5 to 7, 2026. Networking, inspiration and an unforgettable experience await you!
Thursday, February 05 - Saturday, February 07, 2026
Crowne Plaza Hamburg-City Alster
Graumannsweg 10, 22087 Hamburg
Fam Trip
Tuesday, January 20, 2026