Sunset networking on Lake Starnberg

MICE industry meeting at Lake Starnberg

Thursday, July 23, 2026 from 5:30 p.m. to 10:30 p.m., MS Starnberg

Prices & Registration

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EXHIBITOR INFORMATION

Prices & Registration

21 years of MICE Branchentreff Starnberger See - your stage for real networking

After an unforgettable anniversary year, the success story continues:
On July 23, 2026, it's cast off again ! - the MICE industry get-together on Lake Starnberg will bring together the industry's decision-makers.

Since 2005, ILLERHAUS Marketing has stood for networking with heart and commitment with this unique format. In 2025, we celebrated together - with emotion, inspiration and strong connections. In 2026, we're going one better!

Your advantages as an exhibitor:

🌟 Targeted networking in an exclusive atmosphere
On the MS Starnberg, you will come into direct contact with event planners, agencies, associations and companies. This is where conversations are held that will be remembered - and business contacts that last.

🌟 Highest visibility for your business
Over 40 selected exhibitors meet a qualified audience - your brand takes center stage and reaches exactly the people who are relevant to you.

🌟 Inspiration and exchange at eye level
The industry get-together is more than just a trade fair: It is a space for ideas, trends and new perspectives. Here you can discover synergies, initiate partnerships and gain valuable insights.

🌟 Unique location, special moments
Networking with sunset, live music and an atmosphere that connects. The setting on the MS Starnberg catamaran turns the evening into an experience - and your conversations into something special.

🌟 Flexible presentation options
Whether individual stand or partner package - you present yourself in the way that best suits your company. Every exhibitor space is a stage for your brand.

👉 Be there when the MICE industry comes together again on Lake Starnberg on July 23, 2026.
As an exhibitor, you not only secure new contacts, but also visibility, inspiration and the chance to make real connections - sustainably and with heart.

About the location:

The STARNBERG catamaran

The gallery catamaran is the flagship of Bayerische Seenschifffahrt. With its generous amount of space and upscale interior, this catamaran is the ideal venue for our networking format

Use the entire evening for an active exchange.

4:00 p.m.:
Meeting point at the Bavarian Lake Shipping shipyard and setup of your presentation area

5:00 p.m.:
Briefing for exhibitors and transfer to the pier in Starnberg

5:30 p.m.:
Registration and welcome reception for guests with appetizers and drinks

6:00 p.m.:
Warm welcome by Susanne Illerhaus

6:30 p.m.:
Cast off & start business networking

8:15 p.m.:
Networking dinner buffet

Followed by:
prize draw

22:30:
End of the event

Subject to change without notice

Dear Susanne, dear Illerhaus team,
Congratulations on your 25th anniversary and on yesterday's hugely successful event. It was a great honor and pleasure for us to be there. IT WAS AWESOME!!
I wish you all a relaxing weekend today. You deserve it. 😊
Best regards, Elli
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Dear Susanne, Doreen, Claudia, Massimo, Klaus,
Thank you very much for the lovely invitation yesterday. I discovered new destinations and had some great conversations. I am delighted that I will be able to offer more in the future.
Here's to another 25 years!
I wish you continued success and a wonderful summer.
Best regards,
Miriam Hunfeld, Business Administration Graduate
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Dear Susanne, Doreen, Claudia, Klaus, and Massimo,
Thank you very much for the wonderful event yesterday on the ship. It was truly legendary, the 20th anniversary
of the MICE industry get-together aboard the MS Starnberg!

You could also really get to know many exhibitors on board. I visited 26 of the 53 exhibitors. New to me were the representative from Geneva, Lerch Genusswelten with the golden spice, the Landshut conference hotel with its own honey, the Hotel am Kloster Ettal, which I also liked very much and would be suitable for our target group. And of course the representative from the Mangostin restaurant (Kuffler Gastronomie), which I didn't know yet. We've already been to brunch at Mangostin, which is highly recommended.

All in all, it was a really wonderful anniversary event. I was there from the very beginning (back when I was still with Siemens) and could clearly sense the upward trend. I wish you continued success and, above all, lots of fun for the next 20 years! Best regards, Sabine Schmidt
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Dear Susanne, dear team,
I have to say... you guys really know how to organize and throw a party!
Bettina and I would like to thank you once again for the wonderful evening on Lake Starnberg! It was a successful event with very interesting conversations and good connections. The selection of exhibitors was great and we were able to make some new and very helpful contacts.
The party afterwards was awesome! Thanks again & best regards, Bettina & Karin
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Dear Susanne, dear Doreen, dear Claudia, dear Klaus, and dear Massimo, a HUGE THANK YOU to all of you!!!
The photos and videos show it very impressively—it was a great party—so many smiling faces—there was so much laughter, dancing, and performing!
One thing is certain—after the work is done, we can all party together, and it was great fun and amplified the already abundant positive energy. I wish you all the best from the bottom of my heart. Stay healthy and positive.
See you in Leipzig at the latest, and I'm looking forward to it! Warm regards to beautiful Lake Starnberg.
Christiane Bock Sales and Distribution congress centrum weimarhalle

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Dear Claudia, Doreen, and Susanne, Dear Klaus and Massimo, I think the idea of organizing a MICE ship is great in itself,
but without your commitment, your spirit, and your personal touch, it would have been "just" an interesting event.
But this way, it became a shared, heartfelt experience that will remain in our memories and continue to connect us.
I enjoyed it very much, thank you very much! &and belated congratulations on your 25th anniversary!
Best regards from Berlin Marketa
Director CzechTourism Germany
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Dear ILLERHAUS team, thank you very much for the email and, above all, thank you once again for this great event!!! 😊
Many thanks for the great organization, the very friendly communication, your warmth, and the incredibly beautiful evening on board the MS Starnberg! We are excited and looking forward to the aftermath and developments of the MICE event and will keep this evening in wonderful memory. We would be happy to get in touch with you for an update on the ongoing success and would also be delighted to contact you again when it comes to participating in the MICE industry meeting at Lake Starnberg next year. 😊
Have a great time and warm regards from Ettal
Lisa Sander Jens Riedel
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and many many more on LinkedIn...

The MICE Industry Meeting Lake Starnberg took place in July 2025 on board the MS Starnberg. Here you will find some nice impressions

Spectacular double anniversary on Lake Starnberg
25 years of ILLERHAUS Marketing & 20 years of MICE industry get-together

Starnberg, July 24, 2025 - Around 200 trade visitors from the event industry celebrated a special double anniversary on board the MS Starnberg last Thursday: 25 years of ILLERHAUS Marketing and 20 years of the MICE industry get-together. The event offered inspiring discussions, numerous new business contacts, an atmospheric get-together and an exuberant party - with Lake Starnberg as an impressive backdrop.

"For me, this evening was more than just an event - it was an expression of genuine connection," said Susanne Illerhaus, founder and Managing Director of ILLERHAUS Marketing. "I was very touched by the energy on board, the personal conversations and the many familiar and new faces."

Numerous exhibitors and guests were enthusiastic about the concept of the event. The Jena Convention Bureau, for example, praised the many years of networking and the personal spirit: "You can see the passion and how wonderfully you have nurtured and cultivated your network over the last 25 years."

Sabine Schmidt, a long-standing participant, writes: "I was there right from the start and could clearly feel the upward trend. It was a very nice anniversary event - with interesting exhibitors and new contacts."

Presenter Mario Schmidt accompanied the evening with charm, heart and experience. He summed up the atmosphere as follows: "This was networking with heart and soul."

"You" instead of "you" - ILLERHAUS Marketing switches to a personal approach

As part of the anniversary celebrations, the company also announced an innovation: From now on, ILLERHAUS Marketing will always communicate on a first-name basis.

"Real encounters require closeness," says Susanne Illerhaus. "For us, 'you' is an expression of trust, solidarity and equality - values that have shaped our actions for 25 years."

More information about ILLERHAUS Marketing and current events can be found on the homepage at https://illerhaus-marketing.com

Why networking is worth its weight in gold in the event industry ✨

🤝 You get to know potential business partners in person
Nothing replaces direct contact - real encounters create trust and connections that are difficult to establish online.

💬 Personal conversations have more value
Right now, authentic encounters count more than ever - they stay in your head and in your heart.

🌟 Exchange ideas at eye level
Meet like-minded people in a relaxed atmosphere, share experiences and be inspired by the ideas of others.

🔑 Trust grows in face-to-face conversations
Live conversations are more intensive, more honest and open doors for sustainable cooperation.

⚡ Efficient & effective
Make lots of valuable contacts in a short space of time - networking saves time and gets results.

🔄 Best opportunity to maintain existing contacts
Keep your network alive and update existing relationships.

🚀 Perfect for career starters
Networking helps you to be seen more quickly and find your place in the industry, especially at the beginning.

🎯 Focus on the essentials
This is all about the right conversations - without detours.

🏠 Familiar atmosphere
Small, personal meetings make it easier to get to know each other and create a real bond.

💡 So lve challenges together
Sharing ideas with others often helps you find creative solutions for your current projects more quickly.