ILLERHAUS Marketing will kick off the networking year on February 5, 2026, with the industry get-together "MICE & Culinary Delights with a View" at the new Hafen location in Hamburg. The event is aimed at event planners from companies, agencies, and associations and focuses on a central theme of the event industry in 2026: exchange and the quality of encounters.

Business meets pleasure in Hamburg's harbor

In a spectacular atmosphere overlooking the Elbe, MICE experts will meet with decision-makers to discuss trends, strategies, and inspiration for the coming year. Renowned planners from companies such as Aarsleff Spezialtiefbau, Globetrotter, adebar, and Retter Events have already registered. Only a few places are still available for exhibitors.

The event offers a mix of professional exchange and culinary experiences, including a presentation by 1001 Gewürze on regional spice and tea specialties.

Why the event is relevant
✔ Starting point for new ideas and partnerships in 2026
✔ Targeted industry contacts with MICE decision-makers
✔ Networking in a relaxed, maritime setting
✔ Presentation of products and services in dialogue
✔ Keynote impulses from 1001 Gewürze & Samova

Premium Leaders Club as a new partner

From 2026, all MICE industry meetings organized by ILLERHAUS Marketing will officially be held as partner events of the Premium Leaders Club (PLC). This strategic cooperation gives the event series access to the PLC decision-maker community and increases visibility among executives and C-level target groups. This intensifies the exchange between decision-makers from business, destinations, and service companies.
"Our partnership with the Premium Leaders Club reinforces the strategic importance of these formats and opens new doors for our participants in the decision-maker network," says Susanne Illerhaus of ILLERHAUS Marketing.

Inspiration & encounters – with vision

The harbor location combines light-flooded rooms and state-of-the-art technology with a backdrop that invites exchange. Participants experience a mix of business, enjoyment, and personal networking.

Exclusive Fam Trip to Hamburg

Parallel to the industry meeting, ILLERHAUS Marketing is inviting participants to an exclusive Fam Trip from February 5 to 7, 2026. Participants can discover extraordinary locations, top hotels, and the many facets of the
Hanseatic city. This includes various site inspections and a classic Hamburg barge trip.