NETWORKING WITH HEART - ENCOUNTERS THAT CHANGE

At ILLERHAUS Marketing, the focus is on people - because real networking means much more than just exchanging business cards. It's about encounters that inspire, connections that grow and business that is based on trust.

For 25 years, we have been bringing the players in the MICE industry together and creating spaces in which initial discussions develop into long-term partnerships. Our networking events - from industry get-togethers and fam trips to roadshows and MICE evenings - are more than just platforms for business contacts. They are the breeding ground for new ideas, sustainable cooperation and real transformation.

Because the world of the MICE business is constantly changing - and with it the way we work together. Personal encounters are becoming increasingly important because they create trust and promote innovation. This is exactly where we come in: Our events combine professionalism with an atmosphere in which people meet at eye level, learn from each other and grow together.

What makes us special? We live our motto "Networking with heart" with full conviction. Our smile in the logo is not just a symbol - it is an attitude. With honest cordiality, respect and commitment, we organize events that offer real added value. This not only creates contacts, but also lasting relationships that can change industries.

ILLERHAUS Events - where people meet, trust develops and transformation begins.

Status July 2025

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Network events held since 2005

We offer you a lot!

OUR SERVICES

MICE Branchentreff is your personal networking platform

The MICE industry get-together is your personal networking platform for meetings - incentives - conventions - events! We focus on intensive dialog with innovative locations in a pleasant atmosphere!

Illerhaus focuses specifically on extraordinary locations, personal contact and active exchange! We charter gallery ships, such as the MS Starnberg or the Kristallkönigin-exclusively made with Swarowski Elements, and organize exquisite locations in the mountains for you.

The general program of the MICE industry meetings usually lasts five hours. During this time, you have the opportunity to make exciting business contacts both as an exhibitor and as a visitor. We offer you an informal, exclusive and cozy atmosphere in which cooperation opportunities can be discussed and worked out in more detail.

In addition, we can organize a study trip to various regions for you afterwards. Illerhaus-Marketing always works together with a local cooperation partner to give decision-makers with a long distance to travel the opportunity to participate. This partner organizes site inspections and sightseeing tours on subsequent days and invites participants to stay overnight. You will find the perfect networking platform with us! Contact us and be part of our next events as an exhibitor or participant!

Procedure of a MICE industry meeting:

Registry
Official welcome of the participants and exhibitors by Susanne Illerhaus
Information phase, which is offered in a wide variety of ways, e.g. as power networking or as an "open exhibition"
Opening of the buffet or flying buffet

"Power Networking" - Our experience for your success!

What is "Power Networking"?"Power Networking" offers organizers / planners of events of all kinds as well as service providers such as
hotels, congress centers or convention bureaus the opportunity to get to know each other personally through direct contact. The aim is to connect providers and location seekers in an uncomplicated way.

A great benefit and a great opportunity for both sides!

What is special about it?

We bring all our experience and the quality of recent years to offer you an optimal framework for a successful location search. "Power Networking" enables a large number of personal initial brief contacts between location providers and event planners. In recent years, ILLERHAUS has successfully developed this concept in a forward-looking way.

Illerhaus combines networking in a family atmosphere!

We realize your requirements and open up new possibilities for you!

We combine both sides with exclusive offers.
"The imagined may give food for thought, but only the experienced will remain." (Paul Heyse)

Sightseeing trips / Study trips / FamTrips:

"Familiarization Trip" is a sightseeing trip for customers to get to know regions, hotels, convention centers, convention bureaus or special locations. The abbreviation is Fam-Trip. The term has its origins in the English phrase "to become familiar" and means something like "to familiarize oneself with something"; it is also replaced as "information trip" or "study tour".

Your benefit:

Targeted knowledge and compact information on event locations
More time for interesting conversations and
Personal detailed impressions of the possible course of events
The "direct line" to the providers in order to establish a trusting cooperation

RoadShows:

RoadShow is an event on streets, squares or in locations. Road shows are conceivable in all sizes and locations: Our MICE providers come "to the event planner", so to speak.

Your benefit:

Favorable cost structure and short distances
The "direct line" to the providers in order to establish a trusting cooperation
More time for interesting discussions and concise information on products, services and the people who connect them

We do business at the very highest level!

Illerhaus Marketing stands for a wide range of services with sound know-how! Illerhaus offers you project-related / monthly support with direct sales campaigns such as telemarketing, organization of FamTrips, site inspection days, networking events and much more!

Our services:

Preparation of an effective sales basis
Development of new guest potential
Mailing campaigns and telemarketing during "weaker
booking periods"
Contractual agreements with conference customers, tour operators and
large companies
Maintaining contacts with airports, exhibition centers, tourist offices
and tourist information centers

Trade fair presentation
Organization of Fam Trips and Site Inspection Days for an experience-oriented presentation of the hotel, the region or the locations
Press relations
Training employees in the principles of hotel sales and telemarketing

Your advantages:

Lower costs due to self-employed employees with fixed working hours as opposed to permanent employees
Professional work thanks to many years of experience with calculable costs
No training period
Business growth by bringing in long-standing customers
Exclusive representation of your hotel / company

Illerhaus puts you in the right light!

Benefit from our potential.

We represent your destination, your hotel or your marketing platform in German-speaking countries. We work with you to develop a strategy tailored to the markets in order to place your product with event planners and agencies. Use our contacts to publicize your offers in Germany, Austria and Switzerland and establish new business relationships. Let us make you an offer.

Use our network and our contacts to be directly present with the decision-makers in the organizer landscape. We work with you to develop your strategy for the respective markets and ensure that your product is made visible and perceived in the way you want it to be.