On April 3, 2025, the MICE Industry Get-Together Cologne took place in the inspiring ambience of a zoo. Event planners and agencies had the opportunity to network and exchange new ideas in a lively environment.
The success factors were manifold. Instead of a sterile exhibition hall, the zoo offered an environment full of nature and diversity. Animals awaken instincts such as curiosity and empathy, which create closeness. The participants experienced together what sea lions can learn. Networking at the zoo enables deeper conversations and real connections that are strengthened through shared experiences.
The event planners and exhibitors from the MICE industry were able to experience this live. What did they say about it themselves? Here are a few sound bites:
"We had the pleasure of being part of a really special networking event at Cologne Zoo. We would like to thank everyone for the great conversations and look forward to everything that is yet to come!" Pia Knestel and Nino Haas, two heads GbR
"Between flamingos, elephants and sea lions, there were not only exciting encounters, but also real networking experiences! The perfect mix of inspiring conversations, a great atmosphere and a touch of adventure. Guaranteed to be remembered!" Andrea Meister, MEE Eventmanagement GmbH
Special highlights such as a rousing sea lion show and lots of baby animals made the event unforgettable. Svenja Milden and Stephanie Steiger from face to face GmbH commented: "When sea lions applaud and flamingos listen, then you know: This is no ordinary MICE industry meeting. Highlights? Lots of them!"
Susanne Illerhaus summarizes: "If you want to network authentically, you should choose the zoo as your stage. Where else can you meet so much diversity - on two and four legs?"
Following this success, the ILLERHAUS Marketing team is looking forward to further networking events in 2025, including the MICE Alpentreff Kufstein on May 8 and the MICE Branchentreff Starnberger See on July 24. There will also be celebrations: 25 years of ILLERHAUS Marketing and 20 years of MICE Branchentreff.
Event planners can find out more and register here .