Door 6: Year 2005 - The premiere at Lake Starnberg
In 2005, the time had come: the first Lake Starnberg event set sail. The format was launched with great anticipation, passion and a clear vision for the future - and laid the foundations for a success story that continues to this day.
The idea was both simple and groundbreaking: a unique networking event taking place in a special setting. With Lake Starnberg as the backdrop and a ship as the venue, a concept was created that still stands for Illerhaus Marketing today - inspiring encounters in an extraordinary setting - with focused discussions and plenty of time.
Shaping the future, promoting encounters
Back then, in 2005, everything was still new: the first press conference, the planning of the boat tour, the first group photo on board. But one thing was clear from the start - this event had the potential to become something special. The Lake Starnberg event brought (and continues to bring) people from the MICE industry together, facilitated the exchange of ideas and focused on quality and passion.
20 years later - an anniversary trip begins
In 2025, we will not only be celebrating 25 years of Illerhaus Marketing, but also 20 years of the MICE industry get-together on Lake Starnberg. In two decades, this event has become a fixed date in the calendar of many event professionals. Valuable connections, lasting partnerships and often even friendships are formed here that last far beyond the event itself.
Why Lake Starnberg?
The lake is more than just a beautiful backdrop - it symbolizes what drives us at ILLERHAUS Marketing: Authenticity, consistency and the power to connect people in a special way. The relaxed atmosphere on board creates space for real conversations, new impulses and inspiring ideas.
A story full of passion
The premiere in 2005 was the start of a journey that continues to excite and inspire us to this day. With each year, not only the experiences grow, but also the network that we have built up together with our partners and guests.
2025 will be a very special year - one in which we look back on the past full of experiences and at the same time look forward to the future with anticipation. It is your support, your participation and your passion that make this story so unique.
2005 in one sentence:
"The premiere of the Lake Starnberg event marked the beginning of a company history that shows how important it is to shape the future with heart and promote encounters in a special way."
We look forward to celebrating this anniversary with you - because only together will the journey continue. Stay tuned for more stories in our Advent calendar!
