Door 15: "For us, events are more than just events - they are living encounters."
With the first MICE Almdorf in 2014, Illerhaus Marketing showed how tradition and innovation can merge to create a unique event experience. In an original Bavarian alpine hut at the racecourse in Munich Riem, a new platform was created for the MICE industry that will be remembered to this day.
Bavarian lifestyle meets modern networking
The Bavarian regulars' table was once the place where village honchos came together to exchange ideas and make decisions. Illerhaus Marketing has brought this concept into the present - and given it a fresh touch. Event planners, providers and experts met in the MICE Almdorf to make new connections, exchange experiences and create sustainable partnerships in a relaxed atmosphere.
"The Almhütte in der Ebene is more than just a location. It embodies Bavarian tradition and combines this with modern business concepts such as networking, speed dating and special events."
Authenticity and experience with all the senses
The event began with a "hut thriller" - no ordinary hut fun, but an experience that placed great emphasis on style and authenticity. The aim was to transport the guests into a world that they could experience with all their senses. The motto of the second day was "Sitz ma uns zam" - a charming invitation to a business exchange, which was implemented in the format of a moderated speed dating session. A Bavarian "Hochzeitslader" led through the program with humour and warmth, creating a relaxed atmosphere in which real encounters were possible.
Focus on the values of Illerhaus Marketing
The MICE Almdorf is a prime example of Illerhaus Marketing's philosophy: "Events are more than just events - they are living encounters." Since its foundation in 2000, the company has stood for innovative event formats that bring people, places and ideas together. Whether on luxury ships, mountain peaks or in a mountain hut - the location is always chosen to combine inspiration and authenticity.
A place that will be remembered
The MICE Almdorf not only provided a setting for networking, but also a sense of community. It was an event that showed how tradition, innovation and a pinch of Bavarian joie de vivre can create the basis for lasting connections. Business wasn't just talked about here - it was done in a way that won't be forgotten.
With the MICE Almdorf, Illerhaus Marketing has created a unique platform that proves that lively encounters are at the heart of successful events. It is this combination of appreciation, trust and innovation that makes every Illerhaus event something special.
To the values that connect - and the encounters that remain.
