samova

With samova, you can experience modern tea culture.

Founded out of a passion for tea and herbal specialties, our company has stood for new taste experiences made from the finest organic raw materials, environmentally friendly packaging, award-winning design, and extraordinary events since 2002.

For Esin Rager, samova founder with German-Turkish roots, tea came right after breast milk. Living in Washington, D.C., Ankara, Moscow, Vienna, Paris, Amsterdam, and Hamburg shaped her as a child and later as a journalist. As a young mother, she felt the need for a modern, cosmopolitan tea culture and developed samova: the premium tea brand for cultural diversity, creativity, and sustainability.