ILLERHAUS Marketing for networking at major trade fairs and own events

ILLERHAUS Marketing (April 2023) - "It was great to meet so many colleagues and partners from the MICE industry live in Berlin!" enthuses agency owner Susanne Illerhaus about the last ITB. ILLERHAUS Marketing was represented at the VDVO stand and was visible from afar. Where there was a yellow glow, there was usually a lot going on. And that makes the ILLERHAUS girls very happy. They love it that way, because networking is their passion - and at the same time their business model "I couldn't have done it better!" says Doreen Feldmann, Project Manager at ILLERHAUS Marketing.

The ITB has already been very successful for the networkers from Starnberg. Everything is now revolving around their next events. These are not to be compared with a large trade fair, but rather with a "floating network meeting in an extraordinary atmosphere". On April 20, the first meeting will take place on the paddle steamer HERRSCHING on Lake Ammersee. What does it have in common with the ITB? It's also about inspiration, getting to know people and expanding business relationships - but in warm surroundings and with a view of the Alpine scenery.

More exhibition hall feeling is then planned for May. A visit to IMEX in Frankfurt is then on the agenda. The agency is already looking for partners for networking events in 2024. In addition to a MICE Boat Show lasting several days on board a river cruise ship from Cologne to Koblenz and back and a networking event in Hamburg, the plan is to head east and south again. The plan is to connect event organizers with providers such as hotels and venues across Germany.