Short and concise, friendly and inviting and at the same time internationally understandable - this is how the claim of the new BayTM MICE network should be. A strong appearance that has emotional recognition value and gets to the heart of the MICE business in the best possible way. With Meet Bayern, BayTM brings all these requirements together, because that's exactly what it's all about: meetings in and with Bavaria.
Meet Bayern is now inviting all MICE planners and their clients to continue and increasingly increase their meetings and exchanges at conferences, events and other business trips in Germany's number one conference state. For the time being, BayTM is concentrating on German-speaking buyers from the D A CH region, and in the medium to long term also internationally in English.
The strategy for all of BayTM's MICE activities is based on six pillars:
Positioning Bavaria as an attractive MICE destination
We all know that: Not only the professional infrastructure, but also the unique attitude to life make Bavaria the ideal conference destination and business location. Whether city, countryside, culture, culinary delights or Bavarian hospitality: business travelers will not only find very professional and exceptional conference locations and hospitality here, but also unique leisure activities that invite them to experience Bavaria after work. For example, in the numerous pubs and beer gardens, where you can enjoy in-depth discussions and get to know your colleagues and business partners better at the end of an event.
It is precisely these and other hard and soft facts that will be at the heart of marketing Bavaria as a MICE destination in the future, positioning it as the ideal starting point for events of all kinds: emotional content in images and writing, which will be expressed in particular on the new MICE website and within the measures of BayTM, thus strengthening the desirability of Bavaria as a MICE destination.
Inspiration for MICE planners (buyers)
Close networking and a constant exchange with the people who bring events to Bavaria is a fundamental element of the marketing strategy. Through a mix of online and offline activities, MICE planners/buyers will be more closely linked to Bavaria in order to anchor the Free State even more clearly in their relevant set of potential destinations.
This mix includes the new MICE website, which will contain the full range of MICE offers and facts about Bavaria. But regular newsletters and personal meetings at fam trips, trade fairs and industry get-togethers also play a major role.
MICE network node BayTM
BayTM sees itself as a network hub between (inter)national MICE planners and Bavarian partners. Only through the direct exchange between providers and buyers can the offers from Bavaria be brought even more into the focus of the latter. In order to continuously strengthen this exchange, joint appearances with Bavarian partners at industry events, but also the organization of famtrips and own MICE workshops in Bavaria will be part of the future MICE work.
BayTM as your service partner
Another goal of BayTM is to be even closer to Bavarian MICE partners. As a partner, you can look forward to regular information about BayTM's activities and topics from the industry. This will take place both through the regular distribution of the new MICE Partner Newsletter and through an exclusive supplier area on the new MICE website. And your topics are also important for BayTM: the relevant colleagues will be happy to answer individual inquiries at any time and look forward to a personal exchange!
Meet Inside Bavaria
The range of services and expertise offered by MICE providers in Bavaria is enormous and offers huge potential. Everyone benefits from shared experiences and regular exchanges on current topics or challenges. This is why the new MICE strategy focuses on networking Bavarian MICE partners with each other and with BayTM. Regular network meetings, both offline and online, are on the agenda.
Bigger, Better, Meet.Bavaria!
The requirements of meeting planners and companies are changing faster than ever these days. BayTM will therefore focus on supporting its Bavarian partners in creating even better offers and services that meet the demanding requirements of buyers. BayTM will regularly share informative contributions and exciting learning content with you, for example at network meetings.
Photo: Foto Meet Bayern © erlebe.bayern - Gert Krautbauer
Source: https://tourismus.bayern/meet-bayern-der-neue-mice-claim-der-baytm/