The MICE Networking Lounge is the latest format from ILLERHAUS. Compared to the established MICE industry get-together, the lounge is somewhat smaller and therefore even more focused and personal.

Personal contact is always a top priority at ILLERHAUS. This is intensified at the lounge, as only a maximum of 15 providers meet 20 to 40 event organizers. "It's almost like a class reunion and promotes uncomplicated communication with each other," explains the agency owner. "We experienced this in Holzkirchen and Hamburg this year and are now looking forward to Regensburg and Dresden," Susanne Illerhaus continues.

The focus here is clearly on business networking. It's about talking to each other, exchanging ideas and initiating business for the future. The event planners get to know their direct contacts from the hotels, locations and convention bureaus and think together about what could be suitable for future MICE events. "It's a bit like a workshop!" says Klaus Götzl from MICE Netzwerk StarnbergAmmersee, who has been an exhibitor at almost every lounge. Here, the focus is really on people.

This means that the MICE Networking Lounge will also be an integral part of the ILLERHAUS calendar in the coming year.

This year, event buyers can still attend the MICE Networking Lounge live on September 22 in Regensburg and on October 6 in Dresden. Further information and registration for all ILLERHAUS events at https://illerhaus-marketing.com/aktuelle-events/.