Sunset networking on Lake Starnberg

MICE industry meeting at Lake Starnberg

Thursday, July 24, 2025 from 4:30 p.m. to 11:00 p.m., MS Starnberg

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EXHIBITOR INFORMATION

Prices and registration

MICE industry meeting Starnberg

20 years of the MICE industry meeting at Lake Starnberg

The MICE Branchentreff is your personal networking platform for meetings - incentives - conventions - events! We focus on intensive dialog in an extraordinary atmosphere.

The history of the MICE Industry Meetings by ILLERHAUS began on board the MS Starnberg in 2005.

As an exhibitor at the Starnberger See MICE Industry Get-Together, you benefit from a wide range of advantages that can take your business to the next level:

Targeted networking in an exclusive atmosphere: On board the MS Starnberg, you will come into direct contact with decision-makers and experts from the MICE industry. Here you have the opportunity to present your products and services in a relaxed but focused environment and make valuable business contacts.
High visibility and reach: With over 40 exhibitors and a large number of visitors, you have the opportunity to present yourself and your brand to a broad, interested audience. Thanks to the exclusive selection of participants, you can reach exactly the target group that is relevant to your business.
Inspiring discussions and ideas: The MICE industry get-together not only offers a platform for business, but also for the exchange of ideas and inspiration. Take the opportunity to discover new trends, forge partnerships and benefit from the experience of others.
Unique location and unforgettable moments: The special atmosphere on the MS Starnberg catamaran, combined with a possible spectacular sunset and live music, creates an inspiring environment in which business relationships can be taken to a personal level.
Effective presentation options: Whether you opt for an individual or partner package, you have the opportunity to present your company in the way that suits you best. All exhibition areas offer the ideal opportunity to discuss cooperation opportunities in detail.

By participating as an exhibitor at the Starnberger See MICE Branchentreff, you put your company in the focus of the MICE industry and create the basis for long-term, valuable business partnerships.

About the location:

The STARNBERG catamaran

The gallery catamaran is the flagship of Bayerische Seenschifffahrt. With its generous amount of space and upscale interior, this catamaran is the ideal venue for our networking format

Use the entire evening for an active exchange.

15:00:
Meeting point at the Bayerische Seenschifffahrt shipyard and set-up of your presentation area

16:00:
Briefing of the exhibitors and transfer to the jetty in Starnberg

16:30:
Registration and a warm welcome to guests with canapés and drinks

17:00:
Welcome to the anniversary event "20 years MICE Branchentreff Starnberger See"

17:30:
Business Networking

20:30:
Networking dinner from the buffet
On the outside deck: chill-out music with DJ

22:30:
Raffle draw

23:00:
End of the event

Subject to change without notice

"I would like to thank you and your team once again for this brilliant event! So much heart and soul went into it and it was a complete success for me.
Thank you so much for letting me take part.
Best regards, Alice Gattung

"I was very happy to see you again. It was such a great event. I think it was my third/fourth time but it was never this great" Tanja Pannek"

"I would now like to take this opportunity to thank you once again for the really successful event - the many interesting new contacts and, of course, the all-round simply wonderful summer evening!"
A good start to the week to all of you, best wishes and see you next time, Dr. Eva Dempewolf

"Many thanks to the entire Illerhaus team for the wonderful evening at the "Katamaran Starnberg". We are pleased about some new exhibitor tips. We received a good event tip for our planned (...), which we will probably use. And (...) has also met our particular interest. It's great that there are always new exhibitors. Kind regards Roland and Monika Handschuh

"Many thanks from my side too, it was an all-round successful evening and, tailored to my needs, I have never been able to take so much input with me as yesterday, there were great exhibitors." Many thanks and best regards Maren Beckmann

"I think our participation was worthwhile, because I was actually asked by some visitors about specific offers, which is rather rare because visitors initially just want to "look around". So all the better! I'm curious to see whether these inquiries will now materialize... best regards Marco Corbari, Hockenheimring

"Apart from that, I have already given a speech of praise. I would also like to convince other MICE players within ... to participate with you. So please reserve a table for me for the 3 upcoming events in (...) and I'll try to bring along another company as a co-exhibitor"

"Thanks again for the great organization..." Best wishes and good luck from the Berchtesgaden salt mine Manfred Schindler

... and many more on LinkedIn...:-)

The MICE Industry Meeting Lake Starnberg took place in July 2024 on board the MS Starnberg. Here you can find some nice impressions

The special networking event - MICE Branchentreff Starnberger See

ILLERHAUS Marketing (June 2024) - How can it be that a MICE networking event is repeated year after year and is so unique every time? Since 2005, Susanne Illerhaus has been organizing the MICE industry get-together at Lake Starnberg, which is second to none. To uncover this secret recipe, we spoke to the people who need to know: an exhibitor who has been there from the beginning and now works in the ILLERHAUS team, a long-time companion and various event planners.

Massimo Ferraro, were you at the very first boat event in 2005? Were your expectations met?

Massimo Ferraro:

I was immediately convinced by this concept. There is no substitute for the human factor and personal discussions - especially in our industry. My first thought about the ship event was: "Wow, that's great, there's plenty of time to talk, because nobody can just leave". And so it was: extensive discussions with inquisitive participants who actually booked afterwards. Plus the unique atmosphere on the ship with the surroundings of Lake Starnberg - I was completely thrilled.

And now you've recently switched sides and are part of ILLERHAUS. Can you tell us why the ILLERHAUS "in-house exhibition" in particular has not lost its appeal even after 19 years?

M.F.: For many people, there is a growing need to meet in person again and not stare at a screen during a conversation, but into the eyes of the other person. Coupled with the quality of the participants, the informal atmosphere and the opportunity to get to know new destinations or hotels, the format simply doesn't get "old", but has established itself as THE meeting place for the industry. I am very happy and proud that I can now contribute to its success as part of the ILLERHAUS family.

Thank you, Massimo. Michi Götz, you are a loyal companion of Susanne Illerhaus and her MICE networking formats. Why are you so often at Lake Starnberg?

Michi Götz: We at Tegernsee have appreciated the format for many years and have already taken part in several Illerhaus events.

What is so special about the MICE Branchentreff Starnberger See?

M.G.: A large proportion of our guests and customers come from Bavaria and the Munich metropolitan region. This event is therefore strategically very important for us, as it addresses both the regional market and a supra-regional customer base.

For event planners who have never been before. Why shouldn't you miss this event?

M.G.: All of Susanne Illerhaus' industry get-togethers are characterized by the special and personal proximity between exhibitors and customers. You can have professional discussions with customers in an almost informal atmosphere.

The event planners themselves see it the same way, as you can read here:

"It was, as always, a great atmosphere on the ship and well organized with very interesting exhibitors and destinations."
Elisabeth Stolz-Thalmaier, EST-ONE (Events, Roadshows & Incentives)

"Many thanks for the extremely successful event! The planning was great again and I was able to make lots of interesting contacts."
Dr. Eva Dempewolf M.A., Coaching.Training.Psychotherapy.Supervision

"We were there for the first time and were absolutely thrilled. Such a great selection of exhibitors in an informal atmosphere, where we had the opportunity to get the best information in very personal discussions. We already have concrete plans for our next conferences!"
Stefanie Schmied, VERLA-PHARM Arzneimittel GmbH & Co.KG

That is probably the secret recipe for the MICE industry meeting at Lake Starnberg. But basically, you simply have to experience it.

Why is networking so important in the event industry?