Irina Graf live beim Konstanz.MICE Branchentreff

First impressions from yesterday’s event Illeraus Marketing MICE Branchentreff organised by Susanne Illerhaus and her team in Konstanz. I presented together with Natallia Zaremba in a Q&A format about ‘how can event professionals design their social media based on the principles of event design’. Before I’ll share with you the entire talk here are few highlights we discussed: visualisation, all posts need a visual element to capture the attention, photos aesthetics is important, so minor edits to a photo are necessary (to focus, have a clear subject, lighting etc.), consistency, bringing value – don’t be afraid that competition will see your posts and copy you, there is access to knowledge and information and in contrary the more you share the more your existing and potential clients will value your input and expertise and reach out to you. And lastly consistency and pre, during and after the event communication. Thank you for every who attended and for those who couldn’t be there in person all highlights will be available on my blog.  #eventprofs (Original von Irina Graf – LinkedIn)

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