Experience Fam Trip Heilbronn
Fam Trip "Experience Heilbronn"
September 18 - 20, 2025
Heilbronn
Imagine meeting in Württemberg's oldest wine town - and ending up in the AI center of tomorrow at the same time.
Heilbronn offers you the perfect combination of tradition and innovation - a small city that connects, inspires and excites. Known as the "Käthchen" city and at the same time one of the most dynamic locations for artificial intelligence. A green city with short distances, a vibrant wine culture with around 30 wineries and a variety of tourist attractions and supporting programs. Wine and knowledge come together here on the Neckar.
Attractive locations with a total of around 16,000 m² of event space and a versatile hotel landscape with over 3,400 beds make Heilbronn the ideal conference location. The central location ensures optimal transport links via the A81 and A6 as well as regular rail connections to Stuttgart, Heidelberg, Mannheim, Karlsruhe and Würzburg.
Parkhotel Heilbronn:
Cordiality and innovation - the privately run hotel is a proud meeting place for business people and private travelers. Modern, sleek architecture blends harmoniously into the newly designed city garden in the heart of Heilbronn.
174 rooms and suites with views over the city center to vineyards and forest-covered heights, a panorama bar on the 10th floor, culinary delights in the hotel brewery and a wellness and fitness area offer you a place to feel good.
Welcome to this very special city!
Image rights: © Heilbronn Marketing GmbH
Thursday, September 18, 2025
Individual arrival in Heilbronn at the partner hotel Parkhotel Heilbronn - We recommend traveling with the Deutsche Bahn event ticket 🚝
🕙 16:00 - Welcome to the Fam Trip
By Mona Hölsch, Project Manager at Heilbronn Marketing GmbH & Doreen Feldmann, Project Manager at ILLERHAUS Marketing
Afterwards we will visit the Parkhotel Heilbronn with its MICE facilities, meeting point 10th floor
Image rights: Parkhotel Heilbronn
🕙 16:45 - Tour of the Harmonie concert and congress center
We use the direct connection to the congress center and start with the first site inspection in the heart of Heilbronn. Steffen Schoch, Managing Director of Heilbronn Marketing GmbH, will personally welcome you to Heilbronn.
Afterwards: trip to the redblue
Image rights: Heilbronn Marketing GmbH
🕙 5:45 pm - Tour of INTERSPORT redblue
The most multifunctional event location in the region. On over 8,000 m², the premises offer you the right setting for your event of any size - flexible and changeable.
Afterwards we drive into the city center of Heilbronn
Image rights: INTERSPORT Deutschland e.G.
🕙 19:30 - Visit to the Heilbronn wine village (outdoor)
We end the first evening together at the Heilbronn wine village. Around the historic town hall, wineries and cooperatives from the Heilbronn region present more than 350 fine wines. Discover regional quality and socialize over a convivial glass of wine.
Image rights: Heilbronn Marketing GmbH
Friday, September 19, 2025
🥐☕ Start the day with a hearty breakfast at the Parkhotel Heilbronn
🕙 08:30 - We meet at the hotel entrance and set off on a guided tour of the city:
Tour of the Bildungscampus Heilbronn
At the Bildungscampus of the Dieter Schwarz Foundation, Heilbronn presents itself as a space for science and events with vision.
Image rights: Bildungscampus Heilbronn Julia Blatter
🕙 12:00 - The city tour continues to the Heilbronn Future Park
We continue our guided tour. Through the new Neckarbogen district, we reach the Wohlgelegen Future Park - a hotspot for high-tech start-ups and agile companies.
Image rights: Heilbronn Marketing GmbH
🕙 1:30 pm - Tour of the Innovation Factory 2.0
The new Innovation Factory 2.0 in the newly constructed wooden hybrid building is a place for creative meetings and productive collaboration.
Image rights: Stadtsiedlung Heilbronn GmbH Micha Roth
🕙 14:00 - Tour of the WTZ and short break
An innovative working and event atmosphere awaits you in the WTZ conference tower, visible from afar. Three excellent restaurants on site will spoil you with culinary delights.
Image rights: WTZ Conference Center
🕙 3:00 pm - Tour of IPAI
Experience how Heilbronn is becoming the AI city of tomorrow: At the IPAI CAMPUS, you will experience first-hand how artificial intelligence is transforming value creation in business and administration. An exclusive look behind the scenes of this dynamic community is included for you.
Image rights: IPAI
🕙 16:15 - Tour of the Alte Reederei
The concept of the newly created event location combines industrial style with nostalgic charm at one of the most attractive locations in Heilbronn.
Image rights: Voltino Catering
🕙 16:45 - Neckar boat trip with the White Fleet
Image rights: Heilbronn Marketing GmbH
🕙 Afterwards - we walk back to the education campus together for a tapas evening in the Campus Garden.
This is where we meet the Voltino Group: passionate hosts and umbrella brand for catering, gastronomy and event locations in Heilbronn.
Image rights: Campus Garden, Voltino Catering
Saturday, September 20, 2025
☕ Enjoyable start to the day
After a hearty breakfast at the Parkhotel Heilbronn , it's time to check out and start the last day of the Fam Trip.
09:30 - We meet at the entrance of the hotel and walk together into the city center
10:00 a.m. - Tour of the insel-hotel Heilbronn. The highlight is a meeting with two Olympic champions, who will be inspiring sports speakers today, giving impulses for success, motivation and team spirit.
Image rights: insel-hotel
12:00 - Ride on the Hop On Hop Off bus 🚌 with the destination: Wartberg. A short hike through the Heilbronn vineyards awaits us with a wine experience guide and a drink in the Wengerthäusle at the end.
16:00 - Return to the city center: We wish you a safe journey home! Or you can extend your stay privately for another night in Heilbronn.
Image rights: Heilbronn Marketing GmbH
The organizer of the Fam Trip is Heilbronn Marketing GmbH
Please note:
The following participation fee will be charged for this event from September 18-20, 2025:
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In a single room: Event planner: € 129.00
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In a double room: Two event planners: € 258.00
Please note that this Fam Trip is designed exclusively for invited participants - private accompanying persons can therefore unfortunately not be considered.
However, overnight accommodation in a hotel is possible: double room supplement 22 euros per night (excl. breakfast)
All prices quoted are exclusive of VAT.
The participation fee includes
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Two overnight stays as part of the program
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Meals incl. drinks as part of the program
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Supporting program
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Transfers on site as described in the program
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Support from the Heilbronn Marketing & ILLERHAUS Marketing team
Arrival and departure by train (our recommendation) or by private car are at your own expense.
Parking fees: Underground parking garage Harmonie - 15 Euro per day
Extra nights: Daily rate on request. Talk to the ILLERHAUS team about extra nights.
A good train for your event journey: The event offers from Deutsche Bahn
Exclusively for participants of the Fam Trip Heilbronn: Organize your event journey throughout Germany comfortably, sustainably and inexpensively.
With the DB Event offers you benefit in several ways:
- Attractive price advantages: Lowest entry-level price from just 16.19 euros
- Combine flexibly: Benefit from additional BahnCard advantages
- Sustainability guaranteed: Arrival and departure on Deutsche Bahn trains with 100% green electricity
- Use your time effectively: Work or relax on your journey
Book online now, see all DB event offers on your desired route and secure your cheap ticket. Click here for the BOOKING LINK.
Technical questions? The DB service team will be happy to help you on +49 (0) 30 297 19 0 19. Further information: www.bahn.de/eventangebote
Date
September 18 to 20, 2025
Overnight hotel:
Parkhotel Heilbronn
Gartenstr. 1 I 74072 Heilbronn
Type of event
Fam Trip
Application deadline
September 01, 2025